Email Marketing Automation
The goal of Email Marketing is to Assist In Moving A Customer From One Stage of the client Value Journey To The Next!
Did you know it costs five times more to attract a new customer than to keep an existing one? – Invesp
You have the most direct way to contact your client by using their email. Email expenses are almost free compared to some sky-high Keyword prices on Bing, Google, or Facebook for one click.
Most email campaigns end after 2-3 emails. However, the best results happen after the 8th or 9th email.
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Generating New Ideas. Solving Big Problems
Do you have your email list integrated with your CRM whether its Salesforce, Hubspot, Zoho, or another of the many good options, using a CRM integrated with your email helps you identify hot clients, leads, or prospects that may be ready for a phone call or in-person meeting?
How frequently are you sending your list an email? If it’s too little (once a month) they may forget who you are either not open your email or worse mark as spam. If it to frequent you have the same potential issue. Sending emails that generate action keeps your list healthy and your Email Service Provider happy.
Imagine if you could use a low-cost, highly targeted channel that would let you follow-up with each client and know when they are interested in getting a phone or setting up an appointment with you or your sales team. You already have it, Email but are you using it properly?
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Increase in email open rates by using your name (versus your company name) in the From line - Superoffice
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more Sales-Ready Leads At 33% lower cost for companies using email to nurture leads - Hubspot
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of Consumers Have Made a Purchase Online as a Direct Result of an Email Marketing Message - Direct Marketing Association
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